ABOUT ME
With +3 years of experience in paid media advertising, helped businesses generate 20,000+ leads for both B2B and B2C markets while managing an ad spend budget of $1M+.
Consistently delivered 300% to 500% ROI across 20+ businesses, collaborating with marketing agencies and inbound teams in SAAS, B2B, and B2C sectors. Always eager to explore new advertising opportunities to drive business growth and maximize lead generation.
EXPERIENCE
PPC Executive
Market Pro
- Currently working in the RegTech and FinTech markets, driving a consistent ROI of approximately 400% with a monthly ad spend budget of $50K+.
- Achieve a CTR of 9% to 14% and maintain an impression share of 90% in the auction, even with a smaller budget.
- Oversee 3 project accounts, contributing to strategy development and lead generation for top-tier brands such as Mastercard, TikTok, Amazon, Walmart, and others.
- Key responsibilities include:
- Conducting keyword research and crafting effective marketing strategies.
- Executing daily tasks like account optimization, ad copywriting, A/B testing, and landing page optimization.
- Implementing advanced conversion tracking, including enhanced conversion tracking and offline conversion tracking.
- Skilled in using tools like Google Ads Editor, Google Tag Manager, Google Analytics, and HubSpot for campaign management, reporting, and performance analysis.
Google Ads Specialist
Aberrant Digital Services
- Worked as part of an inbound team, and managed three businesses. Manage a monthly budget of $20K, generating 6,000+ B2C leads while maintaining a 12% CTR.
- Daily responsibilities include keyword research, daily search term optimization, weekly reporting, and managing Google Ads accounts.
EDUCATION
2016 - 2020
Bachelor Degree in IT
Government College University Faisalabad
Bachelor of Science in Information Technology (BS(IT)) graduates with a strong foundation in computer science and practical expertise in software development and system analysis.